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Live! eMail Radio Tuesday September 28: Are your blog and email marketing friends?


Live! eMail Radio Tuesday September 28: Are your blog and email marketing friends?


eMail Radio: September 28th

Are your blog and email marketing friends?

Karen Talavera of Synchronicity Marketing joins us Tuesday @ 1pm ET to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website.

Talking points:

  • Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is most powerful when it’s integrated with the other components of our marketing and content, and an ever-larger anchor for both marketing and content is the blog.
  • Your blog and your email can work beautifully in tandem to both distribute content and invite readers to interact with you in other ways — ways that produce deeper engagement, greater loyalty, and more revenue.
  • A well-written, frequently updated blog can drive significant amounts of traffic to your website (more and more these days, it may BE your website). With the impact of search indexing and social sharing, it’s likely that many potential readers are first landing on your blog pages – not your home page or product pages.  So, you want to leverage email to build relationships from there, as well as continually push people to new content as you have it posted.  How do you do this, and how much should you do to capture email addresses from blog visitors? We’ll discuss this plus how to orchestrate and ongoing email program to new and established subscribers.

Call in or Skype 1-347-637-3461

eMail Radio is not your average email marketing podcast!

eMail Radio

Karen Talavera is the founder of Synchronicity Marketing which provides training, coaching and education in email and digital marketing.

Karen is both an online marketing practitioner and educator. Over a decade ago she launched and continues to teach the publicly-available Comprehensive Email Marketing Strategies two-day seminar for the Direct Marketing Association (DMA). Since then she’s also designed and taught digital and email marketing certification and training for MarketingProfs, the Association of National Advertisers (ANA), DePaul University in Chicago and privately for clients ranging from solo-preneurs and small businesses to Fortune 1000 companies like American Express, AAA, ServiceMaster, Texas Instruments and Kaiser Permanente.

In addition, she’s co-owner of a joint venture with social media marketing expert Mande White called High Altitude Marketing Academy, designed to help small businesses, solo-preneurs, practice professionals and sole proprietors who are often overwhelmed about digital marketing channels get them up and running – and most importantly – leveraged together to attract new customers and grow revenue. High Altitude Marketing Academy delivers a variety of information and distance learning products, the first of which is the Email & Social Media Flight Accelerator self-study course introduced in February 2010 and available here.

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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