Lyris HQ – Top Five Retail Email Marketing Tactics
By: Lyris HQ
At Lyris, we signed up for 75+ retail email marketing programs to track the latest trends and tactics used by leading retailers across the United States. The preliminary results are in … and the findings may surprise you.
1. Social Media Links
Social media links are the #1 retail email marketing tactic tracked in our study. Not surprisingly, Facebook is the most featured social link but Twitter and YouTube are popular as well. Retailers use social links to effectively drive fans and followers to their social media pages (Victoria Secret is leading the market with over 10 million Facebook fans). And savvy retailers are communicating their key branding and promotional messaging simultaneously across four key mediums – Email, Web, Facebook and Twitter – to maximize results.
2. Free Shipping
Email marketing offers abound, especially through the holiday season, with discounts of 40%, 50%, even 75% off select merchandise. But the #1 offer used by retailers continues to be free shipping. The tactic is used to drive email opt-ins, reward email subscribers and increase online order size with minimum purchase amounts.
3. Store Locator Link
Although some major online retailers don’t have a “brick and mortar” presence, the majority walk a tightrope between supporting their online store and maintaining their physical retail business. To help drive sales both online and off, over 50% of retail e-mailers featured a store locator link. Other popular “clicks-to-bricks” tactics included printable coupons redeemable in-store, online purchases available for retail pick up, and in-store only offers.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
 |
|
|
Other post by this Author
|
|
