MailChimp about to launch iPad app?

Those monkeys over at MailChimp Labs have been busy working on what could be the very first email marketing app for the iPad. It’s called Chimpadeedoo (don’t ask us, we don’t make this stuff up) and MailChimp hopes to launch it soon. MailChimp is hoping this app will leverage the iPad’s huge “shiny” factor and relatively low price point to provide retailers with a snazzy way to get people to sign up for their email marketing lists.

It’s a neat idea because people do want to play with the iPad and hopefully will play with it by signing up for a retailer’s list. It’s certainly easy enough to set one up by your POS to catch people’s attention. Kiosk information and interaction is certainly one application you might be seeing the iPad put to use in — the device certainly lends itself to this kind thing. Apparently while filming the demo video below, people kept volunteering to test drive the app.

What do you think? Is MailChimp on to something here?