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MailerMailer – 15 Ways to Grow a 100% Opt-in Email List


MailerMailer – 15 Ways to Grow a 100% Opt-in Email List


mailermailer - 15 Ways to Grow a 100% Opt-in Email List

By: MailerMailer

  1. Trade Shows. Collect email addresses at trade shows and events. Be clear about what the person is signing up to receive. Get your own Printable Sign up Form.
  2. Business meetings. Trade business cards when you meet new potential clients and ask if they’d like to be added to your email list.
  3. Webinars. At the close of every webinar, provide instructions to the attendees on how to sign up to receive your newsletter.
  4. Website. Host a sign up form on your company’s blog or website. Add two to three bullet points explaining the benefits of signing up.
  5. Store front. If you have a brick-and-mortar store, collect email addresses at the register. Draw your shoppers in by letting them know they will receive your newsletter along with exclusive coupons, discounts and sale alerts.
  6. Contests. Another way to draw sign ups is to leverage contests or drawings. Add a snippet of text along with your sign up form such as, “submit your email address to win.” This method should be used cautiously. Since the person is only signing up in order to participate in the contest, and not necessarily sign up for your newsletter, you should include a brief disclaimer or checkbox that allows them to opt-out of receiving your newsletter to avoid any spam issues you may encounter.
  7. Non-work functions. Not all networking takes place in office or business environments. You may find yourself at a party talking with someone who is interested in your business and wants to learn more. In this situation, ask for their business card or email address and let them know you’ll add them to your list so they can start receiving your newsletter.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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