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MailerMailer – A Pinteresting Email Strategy: 7 Ways to Integrate Pinterest and Email Marketing

A Pinteresting Email Strategy: 7 Ways to Integrate Pinterest and Email Marketing

By: MailerMailer

Pinterest is the latest social media phenomenon to captivate the Internet masses and inspire new marketing and email strategies among companies. As the fastest growing social media site in unique visitors and clicks on search engines (comScore), it has attracted the attention of companies as a viable marketing strategy. Email marketers, in particular, are able to reach a larger audience, drive more traffic to their site, and promote their business with Pinterest.

What is Pinterest?

Pinterest is a social bookmarking site that allows its users to “pin,” or post images onto self-organized “pinboards,” which are similar to virtual cork boards. Boards can be organized into unique or specialized categories, such as recipes, travel destinations, or favorite styles, and each board can hold countless pins. It is a visually appealing and highly addictive social network that skews toward women (68.2%) in the 25-44 age group.

The average amount of time a user spends on the site is 15.8 minutes, compared to Facebook at 12.1 minutes and Twitter at 3.3 minutes. Also, Pinterest generates more referral traffic than LinkedIn, Google+, and YouTube combined. All of this makes Pinterest a very attractive email marketing strategy for any business.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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