Tuesday, July 29th, 2014

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MailerMailer – A Pinteresting Email Strategy: 7 Ways to Integrate Pinterest and Email Marketing

A Pinteresting Email Strategy: 7 Ways to Integrate Pinterest and Email Marketing

By: MailerMailer

Pinterest is the latest social media phenomenon to captivate the Internet masses and inspire new marketing and email strategies among companies. As the fastest growing social media site in unique visitors and clicks on search engines (comScore), it has attracted the attention of companies as a viable marketing strategy. Email marketers, in particular, are able to reach a larger audience, drive more traffic to their site, and promote their business with Pinterest.

What is Pinterest?

Pinterest is a social bookmarking site that allows its users to “pin,” or post images onto self-organized “pinboards,” which are similar to virtual cork boards. Boards can be organized into unique or specialized categories, such as recipes, travel destinations, or favorite styles, and each board can hold countless pins. It is a visually appealing and highly addictive social network that¬†skews toward women (68.2%) in the 25-44 age group.

The average amount of time a user spends on the site is 15.8 minutes, compared to Facebook at 12.1 minutes and Twitter at 3.3 minutes. Also, Pinterest generates more referral traffic than LinkedIn, Google+, and YouTube combined. All of this makes Pinterest a very attractive email marketing strategy for any business.

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