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MailerMailer – How To: Build Your Email Subscriber List Using QR Codes


MailerMailer – How To: Build Your Email Subscriber List Using QR Codes


MailerMailer - How To: Build Your Email Subscriber List Using QR Codes

By: MailerMailer

As email marketers, we all know the importance of building clean email opt-in lists. In general, this lends itself to a variety of sufficient and legitimate list building techniques. These techniques include placing a sign-up form on your home page, promoting your newsletter on Twitter, Facebook, and LinkedIn, collecting email addresses during the checkout process in a store, and encouraging subscribers to forward the message to others in an effort to grow your list.

As technology evolves, however, so do the methods used to market a company, build brand awareness, and acquire new customers. Today, many companies are using QR (Quick Response) Codes to do just that. A QR Code is a matrix barcode consisting of data which is scannable by various smartphones and essentially redirects a person to a company website. Depending on the goal of the QR Code, it may redirect someone to an offer, a coupon that they can use right away, an informational website, or an email sign up form.

Mobile + QR Codes: A Marketing No-Brainer

The rampant adoption of smartphones is already obvious. A survey by the Pew Research Center estimates that 35% of American adults own a smartphone device and that Internet access is critical to them. In fact, 87% of smartphone owners use their mobile device to access their email and about 25% go online mostly using their smartphone.

QR Codes, which have been rolled out as a marketing technique in recent years, are becoming an increasingly popular method for marketers to engage with their audience and reach new potential customers. From July to December 2010, QR Code usage increased 1,200%.

According to Forrester Research’s North American Technologies Benchmark Survey, 15% of Smartphone owners have scanned a QR Code using either the Android (23%) or the iPhone (19%).*

How to Integrate QR Codes with List Building Strategies

In addition to traditional list building methods mentioned above, mixing in QR Codes may be a great way to grow your email opt-in list and show that you’re keeping up with today’s fast-paced technology wave.

Below is a list of some creative ways that you can integrate QR Codes into your email marketing and list building techniques.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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