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MailerMailer – How to Choose an Email Color Scheme

MailerMailer – How to Choose an Email Color Scheme


How to Choose an Email Color Scheme

By: MailerMailer

Whether you’re a beginner or seasoned designer, choosing an email color scheme can be tough. To begin, you’ll want to choose colors from your branding — specifically your logo and website. You’ll need about five to seven colors to use for your email color scheme. Colors are needed for the background, headings, sidebar, header, footer, text, and links. However, some areas, such as header and footer, can use the same color.

Tip: If you’re bored with your brand colors, resist the urge to experiment (unless you’re doing a complete branding makeover). Recipients should instantly recognize who the email is from. If they can’t, your email might end up in the spam folder.

Some General Advice

Range of Colors
When choosing your color scheme, select a good range of contrasting colors. If all your colors are light or dark, or too close in hue, your message won’t look as appealing.

Text
In general, dark text on a light background is easier to read than light text on a dark background. If you choose light text on a dark background, use a sans-serif font, such as Helvetica or Arial. A dark background will “swallow” the serifs on each letter, making the serif font, such as Georgia or Times New Roman, especially difficult to read.

Link Color
As mentioned in a recent post, links should contrast with both background and text color, so they can be easily recognized. Use one color for links, or at most two. This way, they can be easily spotted throughout the message.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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