MailerMailer – Improving Your Email Sender Reputation
Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates, rented or purchased email lists, and a dismal IP sending history can lead to a diminished sender reputation. Companies such as SenderScore.org, aggregate data from a variety of ISPs, spam filters, and security companies in order to distinguish legitimate emails from spam. Based on the data and a variety of email metrics, SenderScore then assigns a score between 0 and 100 to the IP address, where 0 is the worst and 100 is the best possible score.
Clearing your name and working your way back toward a positive sender reputation may take a few months, but it is possible. Here are a few sender best practices to improve your reputation.
Clean up your email list
Cleaning your email list includes removing inactive list members, confirming that active list members still wish to receive your email, and removing names that you may have rented or purchased. First, take your entire list of email addresses and identify those that are inactive or have not opened your email in several months. Based on the number of consistently unopened messages, use your best judgment to determine what qualifies as an “inactive” list member. For example, you may decide 5 consistently unopened email messages qualifies as an inactive list member and decide to remove them from your list.
Next, ensure that your current and active list members have actually requested to be on your list and want to continue receiving your email. You can do this by sending a brief email to your active list members to verify their address and confirm their interest in your email. Lastly, identify and remove all purchased or rented email addresses from your list. In most cases, email addresses obtained through purchased and rented email lists have not given their permission to receive your emails. This increases the chances of those recipients filing your message as spam and hurting your sender reputation.
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