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MailerMailer – Just Released: 12th Edition Email Marketing Metrics Report


MailerMailer – Just Released: 12th Edition Email Marketing Metrics Report


MailerMailer - Just Released: 12th Edition Email Marketing Metrics Report

By: MailerMailer

The 12th Edition of MailerMailer’s Email Marketing Metrics Report has just been released. Using data compiled from over 1.2 billion opt-in email newsletters, the Metrics Report provides a series of colorful, interactive charts relating to industry trends and benchmark statistics. Metrics such as open, click, and bounce rate are measured over 19 different industries and various list sizes, and are cross-sectioned with scheduling, personalization, and subject lines.

Although social media networks like Facebook and Twitter have received most of the publicity these days, email marketing continues to thrive and shows no signs of slowing down. With approximately 3.2 billion email accounts worldwide and a return on investment (ROI) of $40.56 for every $1 spent, email is still the most preferred and financially beneficial way for businesses to connect with their clients and prospects.

As an email marketer, your success is measured by the number of opens, clicks, and other metrics you receive for every email sent. But this information is made even more useful when you are able to compare your stats and trends with that of others in your industry. The goal of the Email Marketing Metrics Report is to provide email marketers with valuable data and information in an effort to help them improve their own email marketing effectiveness.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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