MailerMailer – Just Released: 12th Edition Email Marketing Metrics Report
The 12th Edition of MailerMailer’s Email Marketing Metrics Report has just been released. Using data compiled from over 1.2 billion opt-in email newsletters, the Metrics Report provides a series of colorful, interactive charts relating to industry trends and benchmark statistics. Metrics such as open, click, and bounce rate are measured over 19 different industries and various list sizes, and are cross-sectioned with scheduling, personalization, and subject lines.
Although social media networks like Facebook and Twitter have received most of the publicity these days, email marketing continues to thrive and shows no signs of slowing down. With approximately 3.2 billion email accounts worldwide and a return on investment (ROI) of $40.56 for every $1 spent, email is still the most preferred and financially beneficial way for businesses to connect with their clients and prospects.
As an email marketer, your success is measured by the number of opens, clicks, and other metrics you receive for every email sent. But this information is made even more useful when you are able to compare your stats and trends with that of others in your industry. The goal of the Email Marketing Metrics Report is to provide email marketers with valuable data and information in an effort to help them improve their own email marketing effectiveness.
Want to check out the who’s who and what’s what of email marketing?
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