MailerMailer – Yahoo Inbox Delivery Just Got Harder
This means that if your readers aren’t opening your messages or clicking on your links, your emails could be routed out of the inbox and into the bulk mail folder. Yahoo inbox delivery is declining across the board.
Yahoo is Monitoring Your Reader’s Actions
Reader engagement has become a hot topic in the email filtering world in recent times because it attempts to measure whether those who are getting your email really care about it. So, even when your email service provider is whitelisted (like MailerMailer), if your readers aren’t responding to your messages, Yahoo’s inbox is taking notice. They are looking at whether your email subscribers delete your messages without opening them. If they see this trend, zap – off you go!
If this happens, it can also mean that the few readers who are actually looking at your emails in their Yahoo inbox now might not get them delivered into their inbox in the future. This is because Yahoo’s aggregate data about your content suggests that most subscribers just aren’t interested in your messages.
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