Marketing insight & advice for newbees from Terry O’Reilly
Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City.
He’s a much sought after speaker and has probably a few hundred awards to his name for writing and directing. When Terry is not creating advertising, he’s analyzing and speaking about it. He hosts the CBC Radio One/Sirius Satellite radio show, “The Age of Persuasion.”
Terry also has authored a best selling book titled “The Age of Persuasion: How Marketing Ate Our Culture”.
In this video interview, he speaks about the value of such events as the CMA National Convention. It’s evident that Terry cares deeply about the next generation of marketers and feels it’s very important for them to participate in organizations such as the Canadian Marketing Association.
O’Reilly compares the Canadian Marketing Association National Convention to the Detroit Auto Show is so far as attendees get to see all the current models of thinking and if you are really lucky, you get to check out some concept cars.
He enjoys gleaning insights from thought leaders who come at our world from a number of different directions. He loves to be told something he’s never thought of before and even something he has thought of before because he may get a new perspective on that issue.
Award show books are the how-to manuals of the marketing business according to Terry. Studying these books which feature fresh and imaginative approaches to marketing will help those new to the business learn the ropes.
Takeaway: Events such as the CMA National Convention are important for marketers because they give us the opportunity to share insight and test ideas.
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