Marketing With Email – Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.
By: Marketing With Email
These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank.
Upon receiving these emails however do we really know if in fact they are being sent from the company that the email appears to be coming from?
Email was originally created with the idea that it would make communication fast and easy. However as more and more of us started to use the internet, criminals saw this growth as an opportunity to make money by sending emails that are misrepresent themselves and appear as if they are from large institutions such as our banks and other commerce sites but are actually not at all. These are commonly known as email phishing scams.
They way criminals do this is by forging emails headers as well as the HTML template to make it look like the email is coming from the genuine company itself.
An example of how realistic looking some of these spoofed emails are, have a look at the following web page. http://www.millersmiles.co.uk/identitytheft/spoof-email-and-spoof-web-page-library.htm
This is the reason why email authentication is so important. It is done with the sole purpose of letting ISP’s know your emails are legitimate and are not being spoofed by criminals. To authentication an email marketing program is in effect having the owner of a domain address supply a list of mail sources (usually IP addresses) which are “genuine”. The reason this is done is so that if an email message seems to be arriving from a specific website domain, although it is in fact being sent from a different domain and or IP address, most ISPs will either reject these email messages or send the message to the junk mail folder.
Not all ISPs employ the same tools to validate email messages that arrive on their servers which is why in my opinion an organization should implement every possible email authentication standard in order to get the best email deliverability rates. If your organization is using third party email service providers such as MailChimp, Campaign Monitor, AWeber, StreamSend or any other reputable organization then they will either implement email authentication for you on their backend or they will assist you in implementing it within your account.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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