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Marketing With Email – Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.

Marketing With Email – Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.


Marketing With Email - Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.

By: Marketing With Email

These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank.

Upon receiving these emails however do we really know if in fact they are being sent from the company that the email appears to be coming from?

Email was originally created with the idea that it would make communication fast and easy. However as more and more of us started to use the internet, criminals saw this growth as an opportunity to make money by sending emails that are misrepresent themselves and appear as if they are from large institutions such as our banks and other commerce sites but are actually not at all. These are commonly known as email phishing scams.

They way criminals do this is by forging emails headers as well as the HTML template to make it look like the email is coming from the genuine company itself.

An example of how realistic looking some of these spoofed emails are, have a look at the following web page. http://www.millersmiles.co.uk/identitytheft/spoof-email-and-spoof-web-page-library.htm

This is the reason why email authentication is so important. It is done with the sole purpose of letting ISP’s know your emails are legitimate and are not being spoofed by criminals. To authentication an email marketing program is in effect having the owner of a domain address supply a list of mail sources (usually IP addresses) which are “genuine”. The reason this is done is so that if an email message seems to be arriving from a specific website domain, although it is in fact being sent from a different domain and or IP address, most ISPs will either reject these email messages or send the message to the junk mail folder.

Not all ISPs employ the same tools to validate email messages that arrive on their servers which is why in my opinion an organization should implement every possible email authentication standard in order to get the best email deliverability rates. If your organization is using third party email service providers such as MailChimp, Campaign Monitor, AWeber, StreamSend or any other reputable organization then they will either implement email authentication for you on their backend or they will assist you in implementing it within your account.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. I am stuck up with dkim spf domainkeys sender id mxx aa records please assist

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