Source: MarketingProfs

By Karen Talavera

On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there.

Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them “brand loyalists.”

So how do you figure out who’s who? Here are five ways to identify brand loyalists on your email list.

1. They open more than 80% of your emails

Brand loyalists keep an eye peeled for what you have to say, so when you show up in the inbox they’re curious enough to open and at least skim your message, even if they’re not in the market to buy or respond right then and there.

2. They frequently click, read, or buy

Because brand loyalists use and love your products, services, and content, they do more frequently click on your email offers, read your articles, watch your videos, and purchase than your average customer.