Want to add your Free Listing?
Click here to register

MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost


MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost


The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

By: MarketingProfs

In this article you’ll learn how to…

  • Evaluate email list-building sources by quantity and quality
  • Determine which of your email marketing list subscriber acquisition methods are the best
  • Calculate how much you can afford to invest in actively growing your list

    I was paid $16.56 for my email address. You read that right: CVS, the drug and pharmacy chain, paid me that much to acquire my email address.

    There I was, in my local store, buying about $40 worth of health and personal-care items, when the clerk offered me an instant 20% savings on my purchase in exchange for my email address. So I gave it to her to receive a discount of $8.28, which somehow (likely by mistake) was applied twice for a total savings to me (and cost to CVS) of $16.56.

    At two recent business events (which did not provide exhibitors and sponsors with attendee lists), I noticed that exhibitors were actually paying attendees cold hard cash in exchange for their email addresses. Yes, they were handing out the green stuff in a blatant, unmasked exchange for data.

    Read Full Post

    We saw this post and thought we would share it with you.
    Want to check out the who’s who and what’s what of email marketing?
    Read The Buzz.
  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
Other post by this Author
Leave a Reply