MarketingProfs – The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
In this article you’ll learn how to…
- Evaluate email list-building sources by quantity and quality
- Determine which of your email marketing list subscriber acquisition methods are the best
- Calculate how much you can afford to invest in actively growing your list
I was paid $16.56 for my email address. You read that right: CVS, the drug and pharmacy chain, paid me that much to acquire my email address.
There I was, in my local store, buying about $40 worth of health and personal-care items, when the clerk offered me an instant 20% savings on my purchase in exchange for my email address. So I gave it to her to receive a discount of $8.28, which somehow (likely by mistake) was applied twice for a total savings to me (and cost to CVS) of $16.56.
At two recent business events (which did not provide exhibitors and sponsors with attendee lists), I noticed that exhibitors were actually paying attendees cold hard cash in exchange for their email addresses. Yes, they were handing out the green stuff in a blatant, unmasked exchange for data.We saw this post and thought we would share it with you.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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