MarketingSherpa – 6 Tactics for Increasing Site Traffic and Improving Content
Whether you’re an experienced marketer or just getting started, chances are that you’ve probably heard the phrase “Content is King” more than a few times. And for good reason, engaging content plays a vital role in driving site traffic, creating buzz online and improving search engine rankings.
However, I would add that people aren’t just looking for content, they’re looking for value.
This became more evident to me recently. As a soon-to-be father, I was tasked by my wife to research car seats brands and safety for our son. I can’t tell you how many web sites over the past couple of weeks I’ve found that were just completely useless and were written like a sales page or ad that went on and on about the product.
Just like watching your favorite TV show that abruptly goes to an unwanted commercial break, I would quickly hit the back button and exit these pages.
On the other hand, I visited a relatively few that had personal stories from consumers including research and insights on how to make a good buying decision. Guess which ones I forwarded on to my preggo wife and key purchase decision maker? You guessed it.
This got me thinking, on a marketing level. “Is our content inviting to look at, memorable or fun to read?” If not, then we are missing out on a key opportunity to provide real value to our audience. And chances are they found what they wanted elsewhere.
A few weeks ago my boss, Todd Lebo, and I were invited to speak at the Florida Magazine Association Conference and Expo in Orlando. Even though the audience was primarily publishers, they asked us to speak on SEO marketing and how to leverage content for maximum results.
It was evident early on in the presentation that those in attendance weren’t experienced marketers, but they did understand how search marketing could help them bridge the gap between content they already had and an audience eager for value.
Highlighted below are just 6 of the many tactics we discussed for increasing site traffic and improving the value in your content:
1. Create strong content in your visitors’ language
The number one goal is NOT to get found by search engines. The main goal should be to provide high-quality content for your target audience. It’s important to meet visitor’s expectations with clarity and in a writing voice that they are familiar with.
2. Analyze referring phrases by number of words
Review your Web site analytics for search words and phrases you may not have even known your audience was looking for. Some of these long-tail keywords may give you some insights into possible new content development topics. Also review queries to try to infer your consumers’ needs and:
- How your site meets these needs
- Which areas could be improved
- Which areas you’re missing entirely
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author