MarketingSherpa – Email Marketing: The 3 most successful tactics of 2011 (with case studies)
Looking over the dozens of case studies and how-to articles we published in our Email Marketing newsletter this year, many of the most popular focused on improving more than just response. Many teams also improved efficiency.
“Value” was the name of the game this year, and email marketers worked day and night to prove their programs were ROI powerhouses. Whether you’re stuck with a tight budget, or you want to improve your email ROI, check out this year’s top articles to help get you there.
Auto-results from triggered emails
Automated emails are like robots. They work 24-hours-a-day, long after you’ve gone home. Setting them up and improving them is hardly “automatic,” but an established campaign can drive results without eating many resources.
Many marketers found triggered emails to be effective sales drivers in 2011. We featured a litany of companies that used them last year. Here are three case studies that show how triggers can improve referrals, remarketing and lead nurturing.
Email Marketing: Triggered email nets 75% of referral program signups– See how this consumer electronics company sent a triggered message to new customers that successfully encouraged them to refer contacts.
Remarketing Emails: How JetBlue’s automated triggers get 1,640% more revenue-per-email than promotional emails – See how this 2012 Email Awards Best-in-Show winner created a system of four triggered messages that generated more revenue-per-email-sent than its promotional emails.
Email Marketing: Anti-newsletter strategy nurtures $1.5 million in leads in 4 months at Citrix – See how the 2012 Email Awards B2B Best-in-Show winner stopped sending an email newsletter, started sending targeted content, and nurtured more than $1.5 million in leads in four months.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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