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MarketingSherpa – Email Marketing: The 3 most successful tactics of 2011 (with case studies)


MarketingSherpa – Email Marketing: The 3 most successful tactics of 2011 (with case studies)


MarketingSherpa - Email Marketing: The 3 most successful tactics of 2011 (with case studies)

By: MarketingSherpa

Looking over the dozens of case studies and how-to articles we published in our Email Marketing newsletter this year, many of the most popular focused on improving more than just response. Many teams also improved efficiency.

“Value” was the name of the game this year, and email marketers worked day and night to prove their programs were ROI powerhouses. Whether you’re stuck with a tight budget, or you want to improve your email ROI, check out this year’s top articles to help get you there.

Auto-results from triggered emails

Automated emails are like robots. They work 24-hours-a-day, long after you’ve gone home. Setting them up and improving them is hardly “automatic,” but an established campaign can drive results without eating many resources.

Many marketers found triggered emails to be effective sales drivers in 2011. We featured a litany of companies that used them last year. Here are three case studies that show how triggers can improve referrals, remarketing and lead nurturing.

Email Marketing: Triggered email nets 75% of referral program signups– See how this consumer electronics company sent a triggered message to new customers that successfully encouraged them to refer contacts.

Remarketing Emails: How JetBlue’s automated triggers get 1,640% more revenue-per-email than promotional emails – See how this 2012 Email Awards Best-in-Show winner created a system of four triggered messages that generated more revenue-per-email-sent than its promotional emails.

Email Marketing: Anti-newsletter strategy nurtures $1.5 million in leads in 4 months at Citrix – See how the 2012 Email Awards B2B Best-in-Show winner stopped sending an email newsletter, started sending targeted content, and nurtured more than $1.5 million in leads in four months.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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