MarketingSherpa – Email Research: Top 3 tactics to grow your list
Growing your email list has benefits beyond the obvious increase in size. For example, new subscribers are often more active than older ones. They just signed up for your emails and want to click and open them.
For this reason (and many others) you should always strive to grow your email list. Doing so will help keep your engagement numbers healthy and ensure your brand is connecting with new prospects.
Growing your database can seem daunting, though, with the number of tactics at your disposal. Thankfully, marketers have been running list growth campaigns for years. Here is a chart of 10 popular tactics, starting with the most effective on top. The chart is pulled from the all new MarketingSherpa 2012 Email Marketing Benchmark Report.
The Most Effective Tactic: Registration during purchase
More than 90% of email marketers say adding an opt-in request to the purchase process is at least “somewhat effective” at growing email lists. This tactic is also the only one to have more than half of email marketers (61%) saying it is “very effective.”
Digging deeper in the Benchmark Report, we find this tactic was only the sixth-most used among the 10 listed. The tactic is vastly more popular among e-commerce marketers (59% use it) compared to marketers in other industries:
- Professional or financial services: 31%
- Software and software as a service: 28%
- Education or healthcare: 26%
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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