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MarketingSherpa – Email Research: Top 3 tactics to grow your list


MarketingSherpa – Email Research: Top 3 tactics to grow your list


MarketingSherpa - Email Research: Top 3 tactics to grow your list

By: MarketingSherpa

Growing your email list has benefits beyond the obvious increase in size. For example, new subscribers are often more active than older ones. They just signed up for your emails and want to click and open them.

For this reason (and many others) you should always strive to grow your email list. Doing so will help keep your engagement numbers healthy and ensure your brand is connecting with new prospects.

Growing your database can seem daunting, though, with the number of tactics at your disposal. Thankfully, marketers have been running list growth campaigns for years. Here is a chart of 10 popular tactics, starting with the most effective on top. The chart is pulled from the all new MarketingSherpa 2012 Email Marketing Benchmark Report.

The Most Effective Tactic: Registration during purchase

More than 90% of email marketers say adding an opt-in request to the purchase process is at least “somewhat effective” at growing email lists. This tactic is also the only one to have more than half of email marketers (61%) saying it is “very effective.”

Digging deeper in the Benchmark Report, we find this tactic was only the sixth-most used among the 10 listed. The tactic is vastly more popular among e-commerce marketers (59% use it) compared to marketers in other industries:

  • Professional or financial services: 31%
  • Software and software as a service: 28%
  • Education or healthcare: 26%

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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