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MediaPost – Show Email’s Impact By The Numbers


MediaPost – Show Email’s Impact By The Numbers


Show Email's Impact By The Numbers

By: MediaPost

No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done.

However, as an email marketer who labors in the trenches, many of you field questions or get pressured every day to channel your energy and marketing dollars out of email and into the latest hot social network or whatever other channel is generating the most buzz and noise that day.

You know email rocks, but you may have to prove it to everybody — from clients, if you are an agency, to your fellow marketing team members, brand managers and C-suite executives, who are likely the farthest away from seeing email’s impact on your organization’s operations and bottom line.

To help you prepare for a client presentation, a budget meeting or even that serendipitous 15 seconds you might get in the elevator with your CEO, I put together a cheat sheet of statistics that can help you make the case that email is thriving and can be a valuable channel for your company.

Following are a few sample statistics and trends that will help you open the conversation (but you have to do more, which I explain below):

1. Both email users and active email accounts are projected to grow. The Radicati Group (2010) estimated the number of active email accounts to hit 3.8 billion and the number of email users to reach 2.46 billion by 2014. By comparison, Facebook has approximately 1 billion users.

2. Email is still the most popular activity online; globally, 85% of people use the Internet to check email, while 61% use it for social media (Ipsos, 2012).

3. Consumers are taking email with them across platforms. Checking email is the No. 1 activity on mobile phones (Pew, 2011) and No. 2 on tablets, after Web browsing (IDG, 2011).

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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