Mobile email marketing design, segmentation circles, plus reputation + deliverability = ROI
Today in the email marketing buzz, our favourite tester, Anna Yeaman from STYLECampaign takes on mobile email design. Bronto’s Kelly Lorenz runs circles around segmentation in email marketing and David Fowler has a great post over at Email Insider explaining links between reputation, email deliverability and ROI.
Enjoy the buzz!
STYLECampaign
Mobile email design (part 1)
10.4% of our newsletter subscribers read our Dec 09 email on an iPhone. Since then, I’ve been experimenting with iPhone friendly designs. Rather than link to a separate mobile version (more on that later), I wanted these emails to display attractively on an iPhone and a PC. This is the first of four designs, in which I share my tips and mistakes…
Takeaway: When it comes to testing, Anna is our favourite email marketing Ninja! She runs everything she tests through their paces and then explains what worked, what didn’t and what could work better.
Bronto Blog
Building your subscribers profiles: getting to know you
As email marketers, we often hear the answer “it depends” to all of our email marketing questions. That is not the case with segmentation.
Takeaway: Segmentation works. And it works because it moves you from 1-to-many push messaging closer to a 1-to-1 conversation.
Email Insider
Inherent links among reputation, email deliverability and ROI
Companies today spend millions of dollars to build trust with their customers. Why invest so much? Simply put: because if customers don’t have a basic trust in a company, a marketer won’t keep their interest for very long. Trust is developed from a combination of reputation and direct experience.
Takeaway: A strong reputation is inextricably linked to email deliverability and is a significant area in which email marketers can have a direct impact on their companies’ bottom line. Overlooking reputation and deliverability best practices can damage a company’s reputation, affect email ROI, and impact people’s trust in an organization.
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