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Net Tuts – 20 Email Design Best Practices and Resources for Beginners

Net Tuts – 20 Email Design Best Practices and Resources for Beginners


20 Email Design Best Practices and Resources for Beginners

By: Net Tuts

Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display, images aren’t visible, etc.

This is where these twenty best practices come in handy.

1: Keep the Design Simple

Emails are not like complex website designs; they should be nicely designed, but somewhat basic. Try basing your designs on a main header image followed by the main content.

The cleaner the design, the easier it will be to code, and the less chance of any abnormalities happening between various browsers and email clients.

2: Use Tables

Email clients live in the past, so all emails must be built using tables for layout. Some CSS styling can be used, but we will discuss this later.

3: Have Web Browsers at the Ready

Make sure you have as many web browsers as possible available to you. Who knows who will view your email, and what he or she will be using to view it!

At the very least, use these:

  • Internet Explorer 6
  • Internet Explorer 7
  • Internet Explorer 8
  • Mozilla Firefox 3
  • Apple Safari 3
  • Google Chrome

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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