Net Tuts – 20 Email Design Best Practices and Resources for Beginners
By: Net Tuts
Even for experience designers, building email newsletters isn’t easy. You receive a lovely looking design, and you crack on with the development. Unfortunately, it just doesn’t work as it should in every email clients. Styles don’t display, images aren’t visible, etc.
This is where these twenty best practices come in handy.
1: Keep the Design Simple
Emails are not like complex website designs; they should be nicely designed, but somewhat basic. Try basing your designs on a main header image followed by the main content.
The cleaner the design, the easier it will be to code, and the less chance of any abnormalities happening between various browsers and email clients.
2: Use Tables
Email clients live in the past, so all emails must be built using tables for layout. Some CSS styling can be used, but we will discuss this later.
3: Have Web Browsers at the Ready
Make sure you have as many web browsers as possible available to you. Who knows who will view your email, and what he or she will be using to view it!
At the very least, use these:
- Internet Explorer 6
- Internet Explorer 7
- Internet Explorer 8
- Mozilla Firefox 3
- Apple Safari 3
- Google Chrome
Want to check out the who’s who and what’s what of email marketing?
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