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New Breed+ – 5 STEPS TO BETTER EMAIL MARKETING STRATEGY AND PLANNING


New Breed+ – 5 STEPS TO BETTER EMAIL MARKETING STRATEGY AND PLANNING


By: New Breed+

Your email marketing strategy is a critical part of your success. But planning out every detail of your segmentation strategy and automation triggers won’t get you too far if you don’t have the email quality to back your plan up. These five simple steps will get your emails up to the quality demanded by your planning, so your emails won’t dull your strategy’s shine.

Making Your Email Marketing Strategy Work

Step 1. Decide what email clients you need your email to render in

All email clients support different aspects of CSS, and not all CSS is compatible with every email client. Choosing a list of those clients that must allow your email to render will help dictate what you can and can’t do within your email. For example: If you wanted to use a background image for a banner but you were also committed to having your email render properly in Outlook, you may need to ditch the background image and choose a background color instead.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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