Online Marketing Summit 2010 #OMS10 sweet tweets part 2
Another day of great tweet wisdom from the Online Marketing Summit 2010 in San Diego! We’ve gathered the best tweetaways and cleaned them up for your perusal and sharing!
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ProminentPlcmnt: What is a good bounce rate? I dunno, how long is a piece of string? Need to segment! @sitelogic #oms10
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JennyLemmons: For one biz, Adding the word “family” to any target keyword phrase doubled time on site, pages viewed and conversion rate. #oms10
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ProminentPlcmnt: What’s a good bounce rate? I don’t know, how long is a piece of string? Need to segment! @sitelogic #oms10
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eJasonTrout: A slow trend I see from cutting-edge online mktg co’s is willingness to hire peeps for e-careers to acquire talent & expand reach #OMS10 -
jaywilk: #oms10 @B2BOnlineMktg -”44% of B2B sites don’t use web analytics” It’s like taking weight loss pills and not using a scale. What’s the use?
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johnwestby: #oms10 pages that don’t drive a single google visitor r “freeloaders”. ID what % of pages don’t deliver vistors for you and fix them. -
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LoriMoreno: Woo hoo! Just heard a mention of http://websitegrader.com at #oms10 Thanks Stephan! via @dharmesh -
JennyLemmons: Doesn’t replace a content strategy but… WordPress Plugin grades content as you type for SEO http://bit.ly/9KJQ3k (expand
) #oms10 -
jaywilk: Christine @keyrelevance reco’s Google Sets (new) to predict/suggest keywords based on your input #oms10
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jaywilk: Christine @keyrelevance reco’s Keyword Discovery for its questions DB – good tool for Blog posts #oms10
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michaelsmale: “Rank the keyword in a spreadsheet by rating your keywords on: Relevance, Specificity, Popularity & Competition” ~ @Symetri #OMS10 -
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eJasonTrout: According to symetri, a good source to determine keyword sets is what ur visitors are searching for on ur site in the search box #OMS10 #SES
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joellockwood: #oms10 3 word search queries generate the most referrals and the most business. People resubmit until they find what they want. @rzwicky -
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misslyndseyp: The other PPC (Pills, Porn and Casino) are responsible for much of the innovation in search marketing. #oms10 (via @dharmesh) -
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johnwestby: #oms10 analytics for search session to start. A/V issues, which plague this event in almost every sess.
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OMInstitute: Potential = (1 – Keyword Volume – Referral Rates) (Page Views)(Time)(1 – Bounce Rate for the phrase) #OMS10 -
ChrisBrinkworth: I wish http://bit.ly/lMoX0 (expand
) was at #Analytics for #Search: #ROI, #Engagement & #Attribution at #OMS10 #GetFound . -
matthewberns: @CrealityConsult Every aspect of your business that touches your customer is marketing. #oms10 -
joellockwood: #oms10 It’s not the last click, it’s behavior over time. How do channels fit together? Make sure all channels are credited. @rzwicky
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OMSummit: Sitting in on #Analytics for #Search: #ROI, #Engagement & #Attribution at #OMS10 #GetFound w/@Rzwicky @sitelogic @seocatfish @sspencer -
ProminentPlcmnt: Every day millions of potential customers are telling you exactly what they want but you are not listening (analytics) #oms10
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aharter: @HeatherLutze “Being present on social media sites = findability AND brand protection.” #oms10
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eJasonTrout: SEO is a marketing function, not an IT function. Too many organizations make this mistake. It’s marketing man!! #OMS10 #SES
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lieblink: @matt_mcgowan bet was the only person at #oms10 who saw you get bitten by a duck! good times. -
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swiercinski: Findability formula session: “google doesn’t intuitively love your site” #oms10 -
johnwestby: #oms10 seo vs ppc session is oing online to view some examples of search and behavior.. great way to generate discussion!
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OMInstitute: Why not look at a website like an organizational chart for a business? The website is the boss @heatherlutze #OMS10
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sandiegoseo: @scottpolk nothing new to me, but after 10 yrs and being currently active, I can’t expect to hear something new too often #OMS10 -
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jaywilk: Watching @HeatherLutze #oms10 Build your website like an org chart. “the home page is the boss”. Think search when bldg your site.
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eJasonTrout: PPC vs. SEO: PPC = tactical plan + ST customer, SEO = strategic plan + LT customer http://bit.ly/6OBKMH (expand) #OMS10 #SES
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OMSummit: Sitting in on The Findability Formula: The Easy, Non-Technical Approach to #SEM with @HeatherLutze #OMS10
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phonejill: Make sure you deliver the goods once you’re found, with a specific landing pg /not the home page @HeatherLutze #getfound #oms10.
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jaywilk: Watching @HeatherLutze #oms10 “You had my at ‘keyword’ but sent me to an irrelevant page on your site? Why?” Use landing pages
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OMInstitute: 72% of advertisers are tracking click-throughs instead of ROI. Margin of error is much slimmer in paid #search #OMS10
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JennyLemmons: “PPC converted higher, but Organic visitors came back to the site more often than PPC visitors” @rzwicky #oms10
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JennyLemmons: Go Long Tail Keywords! RT @aharter: 53% searches = 3+ words – Figure out groups of keywords your consumers are looking for. #oms10
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JennyLemmons: “Companies that aren’t good at content should stick with PPC” @andrew_goodman OR hire a content strategist! http://bit.ly/cLAtWy (expand
) #oms10 -
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sandiegoseo: Marketers should be creating stand alone landing pages for their ppc campaigns so you can target the ad creative #OMS10
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jaywilk: Watching @HeatherLutze #oms10 “Source ClickZ: 53% of searchers type 3 or more words. Use longtail keywords.”
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johnwestby: @boggles chris boggs seo director at rosetta up next at #oms10 usability has been at the table in web design now SEO is too
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OMInstitute: #Usability has been “at the table” for years, now #SEO is joining high level design/redesign #OMS10 #UX navigation & taxonomy
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OMSummit: Sitting in on #PPC vs. #SEO: Ultimate #Search Marketing Battle w/@Stacywms @andrew_goodman @Rzwicky @Boggles @Sitelogic & Brian LEwis #OMS10
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johnwestby: #oms10 @stacywilliams “ppc rulz seo droolz” but she does both and is taking ppc side in the battle today.
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omconnect: #Integrated #Strategy Feature: 5 Key #Mobile #Marketing Campaign “To Do’s” by #OMS10 speaker @dflanegan http://bit.ly/5NwgBY (expand
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KiwiMarketing: Amen! RT @OMSummit: Quality of content is greater than quality of craft. Don’t optimize bad content; you won’t get the same results. #OMS10 -
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sawickipedia: Yep – Been saying that since 2-07RT @dharmesh: “Search is a public utility and it will be one day regulated as such.” ~Ryan at #oms10 -
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JennyLemmons: Content Strategy is at the heart of all things marketing, Proof from @halvorson http://tr.im/PMwB #oms10
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kenips: Turns out to be MJ in 09. http://bit.ly/6WfPkm (expand) RT @znmeb: @JennyLemmons let me guess – number one search is for cute cat videos? ;-) #oms10
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lauralippay: Fellow Yahoo’s @annarobertson and @moontaxi were refreshing company at #OMS10 this week. Much <3 to my #techgirl colleagues! -
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ProminentPlcmnt: Client of @annekennedy doing something with concrete has had 1 million views on YouTube videos #oms10
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shoffstall: #OMS10 #SES @@KevinMRyan I saw it on google so it must be true is scary, why listen to one moron when you can listen to 1000s at once -
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shoffstall: #OMS10 #SES @gregjarboe Increasingly main stream searches are happening on youtube, #2 channel is expert village, exclusively how to videos
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eJasonTrout: Yahoo partners with Twitter to boost social features. News comes after FB passes YHOO – Yahoo! News http://bit.ly/cUMYry (expand) #OMS10 #SES
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cpasinetti: If we have # portability, why don’t we have ID portability? Thoughts considered at #OMS10 -
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JennyLemmons: YAY! “Quality of the content is starting to matter – if you optimize crap, you’re not going to get the same results” @gregjarboe #oms10
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joellockwood: #oms10 Listening tech is Google Alerts on steroids. Companies using that data for product development and mktg planning. And they are cheap.
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JennyLemmons: Google Chrome is at 10% – Ultimately it’s all going to be a big spy game… @danatodd #oms10
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laowsmith: #OMS10 #SES Watch what is going on in #DC if you are in online marketing and what will happen with regulation /via @shoffstall [& EU!]
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JennyLemmons: Slip of the lip brought down the house “When was the last time you were *delighted* by a device? I mean a phone?” #oms10
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JennyLemmons: Next Phase of SEO: RT @ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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shoffstall: #OMS10 #SES @KevinMRyan Watch what is going on in #DC if you are in online marketing and what will happen with regulation
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Digital_Redux: Really, political commentary about the “success” of deregulation on a search then and now panel at #oms10? -
joellockwood: #oms10 @danatodd Talking mobile. Users should be able to move seamlessly from device to device & all know who you are and what you want.
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JennyLemmons: Slip of the lip brought down the house “When was the last time you were *delighted* by a device? I mean a phone?” #oms10
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JennyLemmons: Next Phase of SEO: RT @ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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OMInstitute: The number 1 item that comes up first in search is video, 2. news, 3. images 4. combination of those three & 5.maps #OMS10
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shoffstall: #oms10 #SES is seo over? @gregjarboe optimize photos, videos, PR and news, conventional SEO is dead, unconventional is strong
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ProminentPlcmnt: Days of 10 blue links are over-SEO will go the way of buggy whips if that’s all we focus on. Need to change w/the SERPs. @gregjarboe #oms10
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kinnarikd: Day 3 #oms10 seo/sem strategies (@ Online marketing summit w/ 2 others) http://4sq.com/bGg4mg -
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eJasonTrout: RT @shoffstall: #OMS10 #SES 99% of videos viewed on #google properties are on #YouTube @gregjarboe
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ProminentPlcmnt: Crazy stats about how many Hispanics in the US are searching and spending online (mostly in English). @nachohernandez #oms10
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JennyLemmons: Slip of the lip brought down the house “When was the last time you were *delighted* by a device? I mean a phone?” #oms10
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JennyLemmons: Next Phase of SEO: RT @ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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shoffstall: #OMS10 #SES @KevinMRyan Watch what is going on in #DC if you are in online marketing and what will happen with regulation
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Digital_Redux: Really, political commentary about the “success” of deregulation on a search then and now panel at #oms10?
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joellockwood: #oms10 @danatodd Talking mobile. Users should be able to move seamlessly from device to device & all know who you are and what you want.
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znmeb: RT @ProminentPlcmnt: Search is a public utility and it will be regulated as such. @kevinmryan #oms10
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JennyLemmons: Slip of the lip brought down the house “When was the last time you were *delighted* by a device? I mean a phone?” #oms10
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JennyLemmons: Next Phase of SEO: RT @ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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ProminentPlcmnt: Idea of “asset optimization” (not just optimizing sites, but all digital assets). @danatodd #oms10
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OMInstitute: The number 1 item that comes up first in search is video, 2. news, 3. images 4. combination of those three & 5.maps #OMS10
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shoffstall: #oms10 #SES is seo over? @gregjarboe optimize photos, videos, PR and news, conventional SEO is dead, unconventional is strong
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ProminentPlcmnt: Days of 10 blue links are over-SEO will go the way of buggy whips if that’s all we focus on. Need to change w/the SERPs. @gregjarboe #oms10
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kinnarikd: Day 3 #oms10 seo/sem strategies (@ Online marketing summit w/ 2 others) http://4sq.com/bGg4mg
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ProminentPlcmnt: Crazy stats about how many Hispanics in the US are searching and spending online (mostly in English). @nachohernandez #oms10
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joellockwood: #oms10 10.1B searches on Google in Dec, 13B on #YouTube. Most mkt departments don’t have a person to focus on that. Needs to be addressed.
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znmeb: @shoffstall people who work at home still have to produce – they’re still accountable for business results #oms10
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joellockwood: #oms10 Search panel. @gregjarboe What is the thing we are missing today (like google from 10 years ago). Suggests it’s video.
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ProminentPlcmnt: If you’re not looking at video & YouTube, you’re missing the biggest opportunity out there today. @gregjarboe #oms10
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shoffstall: #OMS10 #SES video is bigger than social media sites @gregjarboe yet on everybody’s to do list as number 4
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JennyLemmons: Wow – More people are watching videos on YouTube than are conducting searches on Google. @GregJarboe #oms10
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ProminentPlcmnt: More people are watching more videos on YouTube than are running searches on Google. @gregjarboe #oms10
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ProminentPlcmnt: Don’t miss the next search engine – it’s probably not a traditional SE. @gregjarboe #oms10
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B2BWebAnalytics: “Only 2% of Web users disable cookies so don’t worry about that when doing multivariate testing.” #oms10 (via @SBoSM) -
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michaelsmale: The ComScore statistics say that YouTube is now the second biggest search engine in the world. Google first, Yahoo third, Bing forth. #OMS10
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ProminentPlcmnt: SE market share (in order) per ComScore: Google, YouTube, Yahoo, Bing, Facebook. @gregjarboe #oms10
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OMInstitute: @YouTube is the second most popular search engine w/ 3.7 billion searches a month #OMS10
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BOLOptimized: BusinessOnLine’s Ray “Catfish” Comstock will explain Analytics for Search in terms of ROI, Engagement, & Attribution at 11:15am. #OMS10 -
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michaelsmale: “Mobile and the science of intent is really what search marketing is all about” ~ @AnneKennedy #OMS10
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JennyLemmons: Amen! “Every day I see people launch 100% flash sites and I ask, what year is it? Have you heard of Google??” Straight from @danatodd #oms10
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ProminentPlcmnt: We’re the janitors of the Internet – cleaning up others’ messes, putting stuff into neat piles. @danatodd #oms10
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DaveWaltersATL: Ah, the *bad* old days… RT @dharmesh: Every failed direct response campaign becomes a “brand” campaign. #oms10 -
michaelsmale: “Keyword research is also market research. It accesses the linguistic & semantic ways that people think.” ~ @DanaTodd #OMS10
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ProminentPlcmnt: Search is getting muddy – hard to define. Broaden too much & you’ll lose the specialness. @danatodd #oms10
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