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Outspoken Media – Email Marketing and Social Media

Outspoken Media – Email Marketing and Social Media

By: Outspoken Media

I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa then announced publicly (gasp!) that I “bathe in awesome.” Add two killer guest posts this week from Ben Cook and Norcross and wow, talk about pressure…

Prior to my recent “career pause”, I included the following sentence in my professional bio:

DJ is known to eat, sleep, breathe, and sometimes dream email marketing.

Drizzle in some social media to that bio and I really get pumped. Seriously, I love email marketing. I love social media. Combine them and … wow. Awesome. But here’s the problem: Most people suck at email marketing. Most people also suck at social media. Suck + Suck (usually) = More Suck. So, before you read any further, be sure your own email marketing does not suck.

For those that made the cut…

Batman (Email Marketing) & Robin (Social Media)

Email marketing is to Batman as social media is to Robin.

Email marketing is the old stalwart. In internet years, email is ancient. BUT, it has a proven ROI ($43.62). Everyone does it. If I had to bet, you’ve checked email at least once this week. You’ve likely even checked it today. It’s possible that you’ve checked it while reading this post. Email is not dead.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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