Outspoken Media – Email Marketing and Social Media
By: Outspoken Media
I have to tell you, when I got this June 15th DM from Lisa, I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa then announced publicly (gasp!) that I “bathe in awesome.” Add two killer guest posts this week from Ben Cook and Norcross and wow, talk about pressure…
Prior to my recent “career pause”, I included the following sentence in my professional bio:
DJ is known to eat, sleep, breathe, and sometimes dream email marketing.
Drizzle in some social media to that bio and I really get pumped. Seriously, I love email marketing. I love social media. Combine them and … wow. Awesome. But here’s the problem: Most people suck at email marketing. Most people also suck at social media. Suck + Suck (usually) = More Suck. So, before you read any further, be sure your own email marketing does not suck.
For those that made the cut…
Batman (Email Marketing) & Robin (Social Media)
Email marketing is to Batman as social media is to Robin.
Email marketing is the old stalwart. In internet years, email is ancient. BUT, it has a proven ROI ($43.62). Everyone does it. If I had to bet, you’ve checked email at least once this week. You’ve likely even checked it today. It’s possible that you’ve checked it while reading this post. Email is not dead.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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