Saturday, February 4th, 2012

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Penny for your thoughts … or email

Very interesting blog posting at Bronto’s blog today about the re-emergence of the “Email Stamps” concept. Essentially, the idea is to charge one cent for every email sent – the cockles of my heart are warmed by the thought of what this would do to spammers. Unfortunately, the rest of the implementation is complex, unwieldy and questions abound about where the money would go.  

I keep thinking I will miss an important email from somebody who could of been the most important person in my life because there was one cent missing from the process.

You can read the post here

  • Profile:  Chris has over ten years experience in web development and communications for the arts and culture industry. Having written and taught extensively on the ever changing area of media studies, Chris is excited to be a contributor for The eMail Guide.
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Comments

One Response to “Penny for your thoughts … or email”
  1. I love the concept of charging for delivery to the inbox…but what is this going to do to a market that is already riddled with commoditized CPM rates that fall below the 1 cent mark.

    This notion of paying a penny for delivery in some cases could raise CPM rates 500% for some emailers.

    I don’t think they will like that very much.

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