Comments on: Penny for your thoughts … or email http://www.theemailguide.com/email-marketing/penny-for-your-thoughts-or-email/ Wed, 08 Feb 2012 23:06:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chief eMail Officer http://www.theemailguide.com/email-marketing/penny-for-your-thoughts-or-email/comment-page-1/#comment-3816 Chief eMail Officer Fri, 21 Aug 2009 11:04:13 +0000 http://www.theemailguide.com/?p=1997#comment-3816 I love the concept of charging for delivery to the inbox...but what is this going to do to a market that is already riddled with commoditized CPM rates that fall below the 1 cent mark. This notion of paying a penny for delivery in some cases could raise CPM rates 500% for some emailers. I don't think they will like that very much. I love the concept of charging for delivery to the inbox…but what is this going to do to a market that is already riddled with commoditized CPM rates that fall below the 1 cent mark.

This notion of paying a penny for delivery in some cases could raise CPM rates 500% for some emailers.

I don’t think they will like that very much.

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