personic – Chatbots are the future of Email Marketing
Millennials are your current and future audience. They spend more time on Messaging apps than they do on Social Networks or email.
This is real-time
On a recent trip, my boarding pass was delivered in Facebook Messenger.
Your Brand needs to be where your audience is and will continue to be.
Messaging Apps, especially, Facebook Messenger have opened the door for business to connect with their users through a well thought out development environment.
This platform is compelling because over 1bn users have downloaded the Messenger app. There’s no username/password, there is no learning curve on how to use it, lastly, users go to Facebook multiple times a day (like their inbox).
You can send notifications, as you can with emails but you can do a lot more than just alerts.
Chatbots automate appropriate response to your audience, they can guide your audience on your brand, your products/services and learn from their interactions. Over a period of time, this interaction provides you strong signals to engage and re-engage with your audience. Giving you the opportunity to build a deeper relationship.
Your Brand has a persona, character and even a sense of humor. You ask questions and give responses. This interaction is exponentially better than email. Conversation with your audience leads to an understanding of their needs, which in turn, leads to an emotional connection being created.
Want to check out thhttp://www.theemailguide.com/wp-admin/admin.php?page=all-in-one-seo-pack/modules/aioseop_sitemap.phpe who’s who and what’s what of email marketing?
Read The Buzz.
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