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personic – Chatbots are the future of Email Marketing


personic – Chatbots are the future of Email Marketing


By: personic

Millennials are your current and future audience. They spend more time on Messaging apps than they do on Social Networks or email.

This is real-time

On a recent trip, my boarding pass was delivered in Facebook Messenger.

Your Brand needs to be where your audience is and will continue to be.

Messaging Apps, especially, Facebook Messenger have opened the door for business to connect with their users through a well thought out development environment.

This platform is compelling because over 1bn users have downloaded the Messenger app. There’s no username/password, there is no learning curve on how to use it, lastly, users go to Facebook multiple times a day (like their inbox).

You can send notifications, as you can with emails but you can do a lot more than just alerts.

Chatbots automate appropriate response to your audience, they can guide your audience on your brand, your products/services and learn from their interactions. Over a period of time, this interaction provides you strong signals to engage and re-engage with your audience. Giving you the opportunity to build a deeper relationship.

Your Brand has a persona, character and even a sense of humor. You ask questions and give responses. This interaction is exponentially better than email. Conversation with your audience leads to an understanding of their needs, which in turn, leads to an emotional connection being created.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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