By: PromotionWorld

Email Marketing is using email to distribute your marketing messages. Basically email marketing is the business practice of sending an email to people on a list for selling them a product or service. The main object is to establish loyalty, mutual trust and brand awareness.

Advantages of Email Marketing

Email marketing gives several benefits to your business-marketing plan. This is because of the following attributes:

1. Communicate instantly and easily

One of the major benefits of email as a tool for communication has always been the time that it takes for a message to reach its recipient. Within seconds of clicking ‘send’, your email campaign will be sent to the prospective customer’s inboxes. Email is not a solitary medium. People like to forward and share messages to their friends on social networks. Email enables you to readily exploit the enormous potential for reach and influence offered by social media.

2. Reach anyone, anywhere

Today companies can reach easily a global market at no more cost. Rather than being limited to your immediate backyard, region or country, you can easily reach prospective customers anywhere in the world. It is very important for any business to know the needs and opinions of customers for ensuring that you are offering them something that they really want. Email helps your customers to communicate with you with less effort, providing you with valuable information on what your business is doing well.

3. Affordable email marketing

Costs incurred in designing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you include e-mail to your marketing mix, you spend less time, money and resources than traditional marketing. Through bulk mailing services you can know about consumers contact history, and online buying behavior. Automatically you can ensure that you send the right message to the right person at the right time.

Profile:  After 13 years of email marketing, this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer at heart, I invite you to participate in this project and become a contributor/author to The Email Guide Blog. Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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