Last week we created quite a stir when we posted a video PSA explaining the evils of buying email lists. Within a matter of days the post had become one of our most viewed posts ever! Proof that email marketers are passionate about the evils of list buying and saving puppies!

The whole thing got started after iMedia posted a bizarre article regarding list buying and how to avoid being swindled when purchasing lists. Let’s be clear here, if you buy a list you’ve already been swindled. There is NO right way to buy an email list and each time you do, you hurt your brand and the entire email marketing industry.

Puppies saved to date

Every Time You Buy an Email List a Puppy Dies!

EMAPP stands for: Email Marketers Association for Puppy Protection and we are calling on all ESPs and responsible email marketers to join EMAPP and help drive the message home that buying email lists is just wrong! Education is the key here and to be effective we need to drive it home with one voice! One very loud voice!

Puppies are dying people! It’s time to act NOW!
The eMail Guide is asking you to take a stand! Join EMAPP, put the EMAPP logo on your blog and link back to our original post with the PSA video here. As well, if you haven’t done so already, please make a post this week about why buying email lists is wrong! If you have posted about it, how about doing another post to really drive it home? It’s not likely we’ll ever stop the creeps who sell lists, but we can dry up the demand for it by making it clear that buying them does more damage to one’s brand than good!

Become a charter member of EMMAP today and join these crusaders for email marketing done right:

The eMail Guide

allWEBeMAIL

Redpill Email

The InBox Group

Vision 6

Amanda Moralis

Join up today and let us know so we can add you to the list!

Take a look at the shortest post ever from DJ Waldo on email list buying: When Is It Okay To Buy An Email List?

e-Dialog posts about EMAPP to their Facebook page!

EMAPP tips its collective hat to John Caldwell for being the first to take a strong stand after that post went up on iMedia! John has continued to speak out about the issue with passion and imagination. An example of this would be his reworking of a Dylan Thomas poem below posted to the Linkedin Group: E-mail Marketing.

Do not go gentle email marketing activist
Email marketers should burn and rave at close of day;
Rage, rage against the buying of the list.

Though wise men at their end know to never buy a list,
Because their words had forked no lightning they
Do not go gentle email marketing activist.

Good men, the last wave by, ridiculing the nihilist
Their frail deeds might have danced in a green bay,
Rage, rage against the buying of the list.

Wild men thought “CAN-SPAM Compliant” made it blessed,
And learned, too late, they grieved it on its way,
Do not go gentle email marketing activist.

Grave men, near death, they light the blind utopist
Blind eyes could blaze like meteors and be gay,
Rage, rage against the buying of the list.

And you, my deployment vendor, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle email marketing activist.
Rage, rage against the buying of the list.

Join up and drop a comment with your blog post link so we can share it and add you to our EMAPP membership list!