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Pure360 – Top 10 HTML tips for email – part 1

Pure360 – Top 10 HTML tips for email – part 1

Top 10 HTML tips for email - part 1

By: Pure360

Episode 1 – The Email Menace

HTML for email is much like finding a time machine, hopping inside, pressing the big red button that says “DO NOT PRESS” and finding yourself back in the middle of the Oasis vs Blur Brit Rock years… *shudder*.  The Internet as a whole has progressed, and the techniques for writing websites has really leapt forward in recent years, but unfortunately, HTML for email is still the same as it was when Wonderwall topped the charts.

This blog post is a list of the top 10 HTML tips when coding specifically for email.  Here are my first five…

1. Use nested tables

Unfortunately, many email clients do not support Divs, and colspans and rowspans are best avoided, so the only real option that’s left is to use nested tables to really develop your emails so that they are cross browser/client compatible and are structurally sound.

Tip: Make sure that you indent your code correctly, as it makes it much easier to follow if you make a mistake and have to try and work out where the problem is.

2. Avoid using spacer gifs

Spacer gifs are often used by developers to stop an empty table cell from collapsing, making your email render incorrectly in the different clients.  By putting in a clear gif at the correct width or height the image keeps everything sturdy, but the downside to this is that the “Images off” experience often suffers as a result.

There is a way around using spacer gifs however.  By specifying the width or height of your spacer table, setting a font-size and line-height of 1px in the inline style, and putting a non-breaking space ( ) into the table, the table cell will be completely rigid without the need to use a messy looking spacer gif.

This is the code that you can use to achieve this:

<td width=”N” style=”width:Npx; font-size:1px; line-height:1px;”>&nbsp;</td>

For a horizontal spacer row simply exchange width for height in the attributes.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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