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Responsys – 2012 Retail Email Guide to the Holiday Season

Responsys – 2012 Retail Email Guide to the Holiday Season


2012 Retail Email Guide to the Holiday Season

By: Responsys

Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date in 2012, email marketing volume has already grown 20%, signifying that the channel will retain its importance, especially with the online holiday shopping season becoming longer and increasingly influenced by mobile devices.
To help retailers and other B2C companies maximize holiday season revenue from email and digital marketing campaigns, Responsys is pleased to release the 2012 Retail Email Guide to the Holiday Season, which is based on the holiday email activity of the more than 100 top U.S. online retailers tracked by the Retail Email Blog and the insights of Responsys’ Strategic Marketing Services team.The 56-page sixth annual holiday guide discusses new trends, challenges and opportunities that will require marketers to adjust their holiday email marketing strategies, such as:

  • Thanksgiving has become the new unofficial start of the holiday season, supplanting Black Friday. More stores opening on Thanksgiving, the rise of mobile, and bigger email marketing pushes have all turned this once quiet family holiday into a hotly contested shopping day. Last year, 75 percent of major retailers sent at least one promotional email campaign to their subscribers on Thanksgiving Day, up from 60 percent in 2010 and only 45 percent in 2009.
  • Retailers have extended the online shopping holiday season by promoting express shipping much more vigorously. “Last Sleigh Day,” the last day that most retailers guaranteed delivery by Christmas, was the fourth busiest email marketing day of 2011.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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