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Return Path – Are You Up for the Challenge? Monitoring the Email Competition


Return Path – Are You Up for the Challenge? Monitoring the Email Competition


Return Path - Are You Up for the Challenge? Monitoring the Email Competition

By: Return Path

With the Olympic Games right around the corner, athletes are making final preparations and getting ready for the competition of a lifetime.  As part of these preparations, you can be sure these athletes have analyzed their competition. What strategy does their competition employ? What are the strengths and weaknesses of their competitors and how can this competitive information be used to the athletes’ advantage?  Of course, tracking the competition and putting this information into action isn’t easy.  The same goes for marketers tracking their competition.

Time Consuming and Incomplete

Like an Olympic athlete, marketers regularly analyze their competition to inform their own strategic program decisions. However, this is often time consuming and tedious, and when done manually, means tracking emails across multiple accounts. In addition, signing up for a competitors’ email program only provides a small window into their email program strategy.

Even with multiple accounts and personas, it is also difficult to get a complete picture of the email program when the emails aren’t based on real email subscribers. What emails are sent to buyers vs. non-buyers? What targeting and segmentation is in place based on prior purchases or website activity? What subject line or creative testing is employed? Even with tools that centralize email collection and provide some data, it is hard to make truly strategic email program decisions based on incomplete data.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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