Friday, October 21st, 2016

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RSS to Email, Reinvented

CampaignMonitor - RSS to Email, Reinvented

By: CampaignMonitor

Today, I’m very happy to announce the release of RSS to email support in Campaign Monitor. Sure, RSS to email has been done before, but I can promise you it’s never been done like this. We went back to the drawing board and put together what we think is the nicest, easiest to use RSS to email tool on the market. Over the last few years this has consistently been one of the most requested features we’ve ever had, and we’re really happy with how it came together. Here’s how it works…

A new type of campaign

Recurring RSS is an entirely new type of email campaign. In a nutshell, it allows you to automatically send an email to your subscribers whenever you update your site or blog. We then show you elegant reports that make it easy to see what your readers are actually interested in. Here’s a quick video tour showing some of the highlights:

There are lots of nice touches throughout this feature, but here are a few of the standouts.

Reporting you can learn from

Just like regular one-off campaigns, we provide you with a detailed report that shows the performance of your recurring campaigns over time. You can easily spot trends over time, dig into what posts were popular for a specific email, and even see what the most popular posts of all time are.

We also show you which countries your readers are from, and with complete Worldviewintegration you can even watch your subscribers open your campaigns in real-time.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail:
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