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Salesforce – 7 Things to Consider When Planning Promotional Email Campaigns


Salesforce – 7 Things to Consider When Planning Promotional Email Campaigns


By: Salesforce

Whether you are jumping into your first promotional email campaign or are a long-time veteran of email marketing strategy, there are factors you have to consider every time you begin planning a new email campaign.

Ignore one of these factors and you’re likely missing out on customers, conversions, and revenue. That would be a shame, since — done well — email marketing has the highest ROI of any digital marketing channel. Before diving into your next promotional campaign, make sure you’ve closely examined each of the following.

Warning: This blog will leave you with more questions than answers. And that’s perfect. Because you’ll be asking the right questions.

1. Who is your audience?

Developing promotional campaigns that drive ROI requires knowing your audience beyond vague demographic personas. That’s a good place to start, but the factors that really influence the success of an email campaign are less cut-and-dried.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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