Comments on: SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing

By: Email Marketing and Social Media: Engaging through Integration - Amber Newcomer-Dyer - Metia ~ Digital Marketing Agency

Mon, 25 Apr 2011 20:20:02 +0000

[...] going to stop sending emails to customers in lieu of Social Media. While Ben and Jerry’s were quick to respond that they would continue with an integrated approach of email and social, some people’s [...]

By: Best Of The Blog: Facebook, Smart Inboxes and Ben & Jerry’s Were Email Marketing Newsworthy | Notes from the Lab

Thu, 30 Dec 2010 16:04:00 +0000

[...] our friends at The Email Guide did what many of us should have done: ask them whether it was true. While they were dropping it in [...]

By: Email Marketing : Ben & Jerry's foolish to drop email | The eMail Guide - The search engine for eMail marketing

Wed, 22 Sep 2010 19:52:43 +0000

[...] Ben & Jerry’s recently dropped its email marketing program in the UK to concentrate solely on social media promotions. [...]

By: Are Your Marketing Programs Half Baked? The Scoop on Email & Social Media | Email Marketing : Blue Sky Factory

Thu, 02 Sep 2010 19:30:31 +0000

[...] Since then we’ve come to find out that this is actually the plan for Ben & Jerry’s UK division, and that the U.S. marketing team is still implementing email marketing as part of their overall marketing strategy and goals. Public Relations Director Sean Greenwood cleared up the confusion with this statement. [...]

By: Email Marketing buzz: Back to basics, free rules on Android | The eMail Guide - The search engine for eMail marketing

Fri, 27 Aug 2010 20:04:48 +0000

[...] Editor’s note: We broke the story of how Ben & Jerry’s was not dropping email world wide. You can read it here. [...]

By: Шнейдер Георг « Эхо блогосферы

Шнейдер Георг « Эхо блогосферы — Thu, 26 Aug 2010 09:26:39 +0000

[...] Jim Ducharme пишет: Len Shneyder says: 2010/07/21 at 9:45 am. Chubby Hubby… the chocolate covered pretzels are an alchemical concoction that makes me happy in ways that elevate me to a higher state of consciousness, or alternatively leave my brain numb and … probably taking a look at communications (I hope) to examine how they handled this one. They’ll learn from it, we’ll learn from it and it’s all good. We fall down so we can learn to stand up. Regards, jim. Reply · George Adamidis says: … [...]

By: Jim Ducharme

Jim Ducharme — Wed, 11 Aug 2010 15:10:10 +0000

Hi Bernie,

The truth is that any interaction between humans is social. The platform simply doesn’t matter. One isn’t better than the other, it’s simply a matter of preference. Find out what your customers want and how they want it then give it to them.

Email and social each have their own strengths and part of our mission here is to highlight how well they work together.

Regards,
jim

By: Bernie Folan

Bernie Folan — Wed, 11 Aug 2010 14:23:32 +0000

It’s been really interesting following this story, it’s made me think hard about my preferences and how email is still my surefire way to ‘get’ a message as I dip in and out of social media according to time pressures.
That may well change though. It’s also made me aware of the Ben and Jerrys twitter feed etc which I’ll be checking out.
I haven’t tried Fairly Nuts yet so I’ll use my coupon for that!

By: Ashley

Ashley — Mon, 09 Aug 2010 21:14:45 +0000

Nice to hear what’s up straight from the horse’s… er, cow’s mouth. :o) My fav flavor is Uncanny Cashew (mmm, cashews and caramel!). Unfortunately, I believe that flavor has been retired. In its place, I’d have to say I’m pretty fond of the Chocolate Fudge Brownie Froyo. Nom nom nom, without as much guilt.

By: Email Marketing B&J Q&A and a torrent of marketing of tips | The eMail Guide - The search engine for eMail marketing

Fri, 06 Aug 2010 18:06:00 +0000

[...] ago we broke the story that contrary to a post @ HubSpot, Ben & Jerry’s was not going to cease using email [...]

By: Combining Social and Email Marketing for your Business « Topica's Blog

Combining Social and Email Marketing for your Business « Topica's Blog — Thu, 05 Aug 2010 22:41:50 +0000

[...] meant for their U.K audience- you can read the response from the folks at Ben & Jerry’s here) which sparked a huge Twitter, Facebook, blog response from marketers weighing in on the subject. [...]

By: Trey Givens » Blog Archive » B&J Drops Email (No, Not Really)

Trey Givens » Blog Archive » B&J Drops Email (No, Not Really) — Mon, 26 Jul 2010 13:26:51 +0000

[...] did a little Googley search and guess what I found? The smarties over at The Email Guide spoke with Ben & Jerry’s PR folks directly who said …: In general, I think it’s a bit of a misunderstanding. The announcement came from our UK team, [...]

By: #Follow Friday: We all scream for ice cream! | The eMail Guide - The search engine for eMail marketing

Fri, 23 Jul 2010 18:07:18 +0000

[...] me to let us know some yummy ice cream coupons are on the way so, if you haven’t left a comment for your chance to win some, you should do it [...]

By: Jim Ducharme

Jim Ducharme — Fri, 23 Jul 2010 13:25:16 +0000

And thank you for your great post about the whole tempest in a teapot which resulted! It’s great to see so many bloggers coming at this from different perspectives and especially good to see so many now trying to clear up any misinformation which resulted from the initial news.

Regards,
jim

By: Carly Ferguson

Carly Ferguson — Fri, 23 Jul 2010 13:21:59 +0000

Oh…I forgot…and my favorite flavour is Phish food…yummmmm! I love the marshmallowy bits! :))

By: Carly Ferguson

Carly Ferguson — Fri, 23 Jul 2010 13:20:49 +0000

Thanks for breaking the story on the truth behind Ben and Jerry’s comments on email marketing. It made for interesting reading….check out our blog: ‘Ben & Jerry’s email marketing bluff: The calm after the storm in a teacup?
http://blog.infouk.com/infogroupuk/emailmarketing/ben-jerry%e2%80%99s-email-marketing-bluff-the-calm-after-the-storm-in-a-teacup/

By: Email Marketing Top Takeaways: Week of 07-23-10 | The eMail Guide - The search engine for eMail marketing

Fri, 23 Jul 2010 12:13:51 +0000

[...] this week was stimulating with the Ben & Jerry’s evolving story and our breaking it wide open with the first statement right from the cow’s mouth! No grass is growing beneath our feet here @ The eMail [...]

By: » Die fantastische Ben & Jerry’s Story – was wirklich geschah | optivo E-Mail-Marketing-Blog

Fri, 23 Jul 2010 10:41:48 +0000

[...] per E-Mail um eine kurze Stellungnahme bat. Die amüsante und zugleich illuminierende Antwort kam prompt: (…) I believe they’re still keeping email as a venue for special events/opportunities as [...]

By: Ben & Jerry’s Kills e-mail in Flavor of Social Media « Socialnomics – Social Media Blog

Thu, 22 Jul 2010 19:23:30 +0000

[...] – Sean Greenwood, Ben & Jerry’s [Source for Sean's comments are from Jim Dasharme's theemailguide.com] [...]

By: Jim Ducharme

Jim Ducharme — Thu, 22 Jul 2010 17:24:12 +0000

Hi Joseph,

Clarity is almost as good as ice cream! TY!

Regards,
jim

By: Tammy Vanden Heuvel

Tammy Vanden Heuvel — Thu, 22 Jul 2010 16:26:21 +0000

Phish Food of course – love the little “phish” floating around in my ice cream. Yummy. It’s interesting how the UK is moving the majority of their marketing to social versus email marketing. Doesn’t email marketing help drive membership and followers to their social media? Overall I think the two deserve a balanced mix use and not a heavily weighted mix.

By: Bobbie K.

Bobbie K. — Thu, 22 Jul 2010 16:20:28 +0000

I love phish food and chunky monkey. I mean, with a name like chunky monkey and phish food, what’s not to love? I can eat an entire pint by myself! Yummee!

By: Joseph Manna, Infusionsoft

Joseph Manna, Infusionsoft — Thu, 22 Jul 2010 16:18:49 +0000

Love the investigative reporting. Thanks for researching this and clarifying the moo-ve.

By: Bobbie K.

Bobbie K. — Thu, 22 Jul 2010 16:18:27 +0000

I love phish food and chunky monkey! I mean, with a name like chunky monkey, what’s not to love! I can eat an entire pint by myself! Yummee! :)

By: Terri

Terri — Wed, 21 Jul 2010 23:37:19 +0000

Chunk mail – love it!

Got to have my Chunky Monkey. What’s not to love: chocolate, bananas and monkey’s three of my favorite things.