Source: Scott Writes Everything
By Scott Cohen

I try to listen to eMail Radio every week (Tuesdays at 1:00 pm ET – put together by my good friends at The eMail Guide). This past week, industry vets Dylan Boyd (from eROI) and Chad White (of the Retail Email Blog and Smith-Harmon) were on the show talking about email campaigns for the holidays.

I presented a question through the chatroom, asking the two extremely knowledgeable gentlemen what people should do during the holidays if they don’t have a holiday sales cycle or a holiday incentive (say–online higher education like myself). Dylan had some excellent points specifically for me, but Chad gave the most prescient answer for the masses:

Don’t try.