SendLabs: Dreaming About My Ideal Unsubscribe Experience
Source: SendLabs
By Josh Nason
ed note: see also: 7 tips to improve your unsubscribe process
If there’s one thing I don’t understand in today’s email marketing world, it’s how the unsubscribe process is still a mystery to certain ESPs.
It seems very simple to me: you click once, you get off the list.
Last night, I got an email from a company named PresentationXpert which I assumed to be spam as I’ve never heard of them before. I decided to unsub and my Gmail account popped open instead: an old school method of unsubbing via an actual email you have to send yourself.
As Liz Lemon would say, “What the what?”
Even if the process is supposedly automated, I shouldn’t have to email someone with ‘UNSUBSCRIBE’ in the subject line to remove myself from a list. How archaic! What if there’s an issue in transit? Is the process automated? Is there an actual person on the other end that has to manually input the info? (See what I mean?)
My ideal unsubscribe experience is this:
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