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SendLabs: Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email


SendLabs: Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email


Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email

Source: SendLabs

by Josh Nason

I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one caught my attention, probably because it’s something we’ve had for over a year. We don’t have a fancy name for it, but it’s a function that allows you to send automated daily emails with content populated from a static URL.

For the sake of marketing and fancy names, let’s call it “The Daily Recurring Email” or the “Easy Email Express” or something like that.

Here’s how it works, using the example of one of our media agencies that currently owns 13 TV stations all across the country.

Their situation

They had several emails a day they wanted to deploy (daily weather, afternoon headlines, etc.), but they didn’t want to input the data by hand. Rather, they wanted to pull in content from a static URL that was populated with new information every day.

They also didn’t want to have to hit ‘Send’ every day either. Rather, they needed the system to simply deploy to specific list segments every day at the same time…and not on weekends. I don’t blame ‘em as that 6 am wakeup call to deploy emails to 13 different stations five days a week would have got old after a while!

Read the full post!

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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