SendLabs: Email Marketing Automation: The Ease And Greatness Of The Daily Recurring Email
by Josh Nason
I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one caught my attention, probably because it’s something we’ve had for over a year. We don’t have a fancy name for it, but it’s a function that allows you to send automated daily emails with content populated from a static URL.
For the sake of marketing and fancy names, let’s call it “The Daily Recurring Email” or the “Easy Email Express” or something like that.
Here’s how it works, using the example of one of our media agencies that currently owns 13 TV stations all across the country.
They had several emails a day they wanted to deploy (daily weather, afternoon headlines, etc.), but they didn’t want to input the data by hand. Rather, they wanted to pull in content from a static URL that was populated with new information every day.
They also didn’t want to have to hit ‘Send’ every day either. Rather, they needed the system to simply deploy to specific list segments every day at the same time…and not on weekends. I don’t blame ‘em as that 6 am wakeup call to deploy emails to 13 different stations five days a week would have got old after a while!
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