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The email marketing buzz leads off today with a post from Innovative Email about what (if anything) the iPad means for email marketing. We’ve got a three short and sweet posts from Social Email Marketing on engaging with your subscribers and clients, Marketing Profs on simple text message advantages and B2B on how to get your subscribers to read to the end of each email. Make sure you read this post right to end and keep your hands inside the blog until the post has come to a complete stop.

Enjoy the buzz!

Innovative Email

The iPad and what it means for email marketing
Today, the iPad was released in the UK. Whilst everyone rushes out to buy one, I’ve complied a brief summary of what this new platform means for email marketers. Opportunities, considerations and constraints; It’s all here.

Takeaway: I would encourage all email marketers to get hold of an iPad and start testing. You need to see how your emails look on this new device and make sure that they are rendering correctly. Over the next few years we are going to see a lot of changes that will affect mobile, feet-up and computer-based email, so hold on tight because this really is just the beginning.

Deliverability.com

AOL disabling inactive email accounts
We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts.

Social Email Marketing

Email and social media: stay in touch!
Building relationships and engagement is all about taking care of your customers and subscribers.

Takeaway: The difference you make compared to companies that don’t could be just the online edge you need to get and stay ahead.

Marketing Profs

When plain is good
If we were to suggest plain text for your next email campaign, you’d probably laugh in our faces.

Takeaway: Plain-and-simple is fine now and then. Under the right conditions, a plain-text message might be more powerful—and effective—than one rendered in HTML.

BtoB Online

How do you design an email so people will read to the very end?
Everyone is crunched for time and facing a bulging inbox. Marketers can respond to this challenge by being concise and compelling in their email marketing design. There are three ways to do this…

Takeaway: The most thoroughly read e-mails are those that are most compelling to your audience.

Catch more of the Daily Email Marketing Buzz here!