Saturday, December 3rd, 2016

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Shovi Websites – A Recipe for More Convenient Email Marketing

A Recipe for More Convenient Email Marketing

By: Shovi Websites

If you’ve ever built & sent an email campaign, you know it can be a time-consuming process. There are approvals, test emails, spam checks, and a host of other little details that go into sending out a quality email campaign to your subscribers. Throw in a lack of human capital, experience and time, and email marketing is easy to push off to the side (in favor of, say, posting updates to your social network profiles). But there’s a really simple recipe to make your email marketing not only more convenient, but also more effective than doing it yourself! Read on…

How to make your email marketing more convenient

You post to your blog, right? Or have press releases, or some other stream of time-indexed content? You add events to a calendar, right? You have other activity on your website, like new photo albums, case studies, contest and other announcements, right?

What’s to say you can’t extract that same content from your website, and format it differently, like, say, in an email? You already did the work once by posting content to your website. Now, send it off to your subscriber list without doing any additional work!

Great idea! This will save tons of time! But…um…how do I set this up?

To automate the parts of your email marketing that correspond with content management (not triggered or transactional emails, those are different), follow this recipe:

Ingredients:

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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