SimplyCast – Ask Your Subscribers To Whitelist You
It is okay to ask your subscribers to whitelist you.
Repeat after me, it is okay to ask your subscribers to whitelist you.
There are many steps you can take to help ensure your email marketing campaign is delivered to your targeted audience. You can check that the email is properly signed with DKIM (DomainKeys Identified Mail), add SPF (Sender Policy Framework) records to your domain record and reduce “spam”-like content. You can even adjust the time of day when you send the email.
All of these steps will help with getting your email into the inbox. All of these steps combined, however, will not improve deliverability as much as whitelisting – specifically subscriber whitelisting.
What is subscriber whitelisting exactly?
This is when a user who subscribes to your newsletter takes the steps to add your From (sender) email address as a known entity in their email system. Every email system has a method for doing this whether it is Outlook, Gmail, or Yahoo. Several examples are available here: whitelist samples.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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