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SimplyCast – Ask Your Subscribers To Whitelist You


SimplyCast – Ask Your Subscribers To Whitelist You




By: SimplyCast

It is okay to ask your subscribers to whitelist you.

Repeat after me, it is okay to ask your subscribers to whitelist you.

There are many steps you can take to help ensure your email marketing campaign is delivered to your targeted audience. You can check that the email is properly signed with DKIM (DomainKeys Identified Mail), add SPF (Sender Policy Framework) records to your domain record and reduce “spam”-like content. You can even adjust the time of day when you send the email.

All of these steps will help with getting your email into the inbox. All of these steps combined, however, will not improve deliverability as much as whitelisting – specifically subscriber whitelisting.

What is subscriber whitelisting exactly?

This is when a user who subscribes to your newsletter takes the steps to add your From (sender) email address as a known entity in their email system. Every email system has a method for doing this whether it is Outlook, Gmail, or Yahoo. Several examples are available here: whitelist samples.




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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