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SimplyCast – How to Optimize Mobile Email Marketing

SimplyCast – How to Optimize Mobile Email Marketing

SimplyCast  - How to Optimize Mobile Email Marketing

By: SimplyCast

It is a safe assumption that the majority of your email marketing recipients look at your brand new message on their smartphone or tablet. And, if you’re not optimizing mobile email marketing, then you’re making your recipients angry. Angry recipients don’t typically forward, click through or make purchases.

So, how do you optimize your mobile email marketing? Very easily:

• Program

Invest in software that reads what type of device the email is read on and automatically adjusts for that format. You’ll have to design two different email templates, but you’ll only have to do that once.

If you don’t have software that performs magic, consider:

• Design

Create emails that are easily read on both smartphones or tablets and in a traditional email viewer. Limit the amount of graphics and keep all of your important information (promotions, article titles) at the very top.

• Limit

Though the impulse to load up each email with as much information you think your customer needs is admirable, it isn’t the best policy when trying to optimize mobile email marketing. For example, if you include teasers for articles, shorten them. Less is more with mobile marketing.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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