SimplyCast – How to Optimize Promotional Codes in Your Email Marketing Campaigns
Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales.
These codes are the modern day equivalent of clipping coupons: everyone loves a deal.
So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level.
1. Include promotional codes in every email
More often than not, your customers are checking out Google for promotional codes for your products every time the mood strikes them to buy something from you. Why not offer some goodwill and provide them directly?
Promotional codes drive opens and click-thrus. If your code is amazing, then its worth your customers time to take a peak around your website to see if any of your products strike their fancy.
And, for those customers that will buy from you regardless of whether you’re offering a code or not, you’re reassuring them that their business is valuable.
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