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SimplyCast – How to Optimize Promotional Codes in Your Email Marketing Campaigns

SimplyCast – How to Optimize Promotional Codes in Your Email Marketing Campaigns

SimplyCast - How to Optimize Promotional Codes in Your Email Marketing Campaigns

By: SimplyCast

Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales.

These codes are the modern day equivalent of clipping coupons: everyone loves a deal.

So, here are some tips to ensure that by including promotional codes in your emails, you’ll be successful and take your email marketing campaign to an entirely different level.

1. Include promotional codes in every email

More often than not, your customers are checking out Google for promotional codes for your products every time the mood strikes them to buy something from you. Why not offer some goodwill and provide them directly?

Promotional codes drive opens and click-thrus. If your code is amazing, then its worth your customers time to take a peak around your website to see if any of your products strike their fancy.

And, for those customers that will buy from you regardless of whether you’re offering a code or not, you’re reassuring them that their business is valuable.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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