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SimplyCast – Master the Top 4 Basic Email Marketing Metrics


SimplyCast – Master the Top 4 Basic Email Marketing Metrics


SimplyCast - Master the Top 4 Basic Email Marketing Metrics

By: SimplyCast

By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.”

Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge your campaign’s success (or failure, in some cases).

Consider these metrics as your email marketing first aid kit.

First, we’re going to explain what each metric means, and then, we’ll teach you how to calculate each metric. Though many email marketing software systems spit out these metrics when you ask them to, we find it’s nice to know how they came up with those numbers.

After reading our list, what are your basic email marketing metrics that you just can’t live without reviewing?

1. Email List Size

What does it mean?

Email list size is, well, what it sounds like: the total number of subscribers to your email list. Generally, it shows how far your reach is for this specific channel.

How do I calculate it?

• The total number of email subscribers you currently have
• The number of email subscribers you have for each email you offer

2. Open Rate

What does it mean?

How many email subscribers open your email.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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