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SiteProNews – How to Write Irresistible E-mail Subject Lines


SiteProNews – How to Write Irresistible E-mail Subject Lines


How to Write Irresistible E-mail Subject Lines

By: SiteProNews

Everyone remembers the class clown: The guy who happened to be just loud enough to be heard. The problem is, no one remembers his jokes. What they remember is how annoying he became when his jokes failed to land. In an odd way, e-mail follows the same trend. Powerful information has its place, but presenting it in an abrasive fashion is more likely to turn readers off than encourage future views. The secret lies in the mind of the reader and your responsibility in crafting headlines that baby their short attention spans.

The Tired Reader

In order to effectively address e-mail customers, it’s important to first understand their plight. There are a lot of businesses, people, applications, events, and products, all vying for customer attention every day. Between pop-up messages, brightly colored ads, Facebook notifications, text messages, tweets, and, yes, e-mails, it’s a wonder that consumers have any time to sleep. Users are tired, burned out, and jaded. This, however, does not mean that they aren’t paying attention.

What it does mean, is that users have their own way of processing all of the information. Instead of vetting each individual piece (as you hope they will), the focus is on quick judgments based on surface characteristics. For websites, this means ignoring unattractive designs. For companies, this means ignoring those with poor reviews. And for e-mail marketers, this means rapidly determining whether the information presented is informative, timely, and of trust-worthy origin.

Reaching customers is no longer a matter of having the biggest megaphone. Those who used to run TV ads now have to compete with equally visible local search results, and customers are getting smarter in sorting the signal from the noise.

Cheap Tricks

The first thing to fall in this process of discernment is the cheap trick. Before e-mail communications were readily available and messages flooded consumer inboxes, marketers, scammers, and relatives could get away with all-caps subject lines adorned with lots of question marks. Cheap ploys for attention, such as purposely vague headlines and humorous e-mail addresses have taken a hit, and for good reason.

 

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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