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SmartInsights – How To Plan Your Lifecycle Email Marketing


SmartInsights – How To Plan Your Lifecycle Email Marketing


By: SmartInsights

Using tables and flow charts to visualise and plan automated contact strategies
Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.

Here are some common examples of event-triggered email sequences:

    Welcome sequence for a new subscriber or lead to an email list
    Welcome sequence for new customer (onboarding)
    Reactivation of customers or subscribers who lose engagement
    Abandoned shopping cart follow-up emails
    Shoppers browse or search on a site but don’t buy follow-up
    Time to repurchase or replenishment emails

However, the technique is still used by relatively few companies. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency.


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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