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Social Email Marketing – 2011’s Deliverability Nuts and Bolts

Social Email Marketing – 2011’s Deliverability Nuts and Bolts




By: Social Email Marketing

You can have the best looking and most informative email marketing newsletter on the planet, but it’s useless if it never gets to the subscriber inbox. Deliverability is one of those aspects of email marketing which everyone should be thinking about and yet too few do.

2011’s Deliverability Nuts and Bolt’s is a new whitepaper from goldLasso which tries to clear up some of the confusion on this topic and offer some advice for marketers.

Deliverability is not going to get any easier in the future – quite the opposite! Carol Catajan, Product Manager for Yahoo! Mail, announced at the spring 2010 Email Insider Summit, that its systems block 60% of all email messages received. Of the 1 billion or so email messages that Yahoo! delivers, in a given day, 40% of them are placed in the spam folder.

As, goldLasso makes clear, your email service provider (ESP) should be knowledgeable about deliverability and able to support you in obtaining and maintaining solid deliverability rates for your email campaigns.

There are several components to deliverability which you should understand:

Authentication
Just as it sounds, these programs confirm you are the sender you claim to be. It protects you from having spammers hijacking your name and reputation. Among the most popular protocols for this are: SPF, DKIM, SenderID and DomainKeys. Ask your ESP about these protocols and what they use/offer.






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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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