Social Email Marketing – Mobile Email Opens Surge: What You Have to Know and Do
By: Social Email Marketing
People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email opens are opened emails on tablets and mobile phones.
To prepare for the mobile tipping point, the company advices marketers to ramp up to a mobile first mindset, know your mobile audience and its behavior, and even advices email marketers to become mobile marketers. Or in other words: marketers need to start designing with mobile in mind right now (Share via Twitter if you agree).
The Knotice “Mobile Email Opens Report” showed users opening their email on mobile devices rising sharply in the first half of 2012, going up about 80 percent as compared to the first half of 2011. The share of users opening emails with mobile devices hit 36% in the first half of this year (Share this stat with Twitter).
Mobile phones tallied 25.9 percent of email openings, up from 20.6 percent last year (Share this stat with Twitter). Tablets inched up to a 10.2 percent share, slightly higher than the e-mail opening number of 6.8 percent in 2011.
iPhones came in number one as the preferred device to unseal emails with 19.7 percent of the total. Android came in a distant second with a 5.8 percent share. The iPad beat the Android tablet with a 9.6 percent vs 0.4 percent for the Android. The share of email opens on iPads and iPhones grew 47.2% and 25.6% in 2012, respectively (Tweet this stat).
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