Street Fight – 6 Email Optimizers for Improving Daily Deal Open Rates
By: Street Fight
Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at least three daily or weekly shopping newsletters — and roughly 60% of adults subscribing to more emails now than last year — it’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed.
In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. These highly specialized email optimizers provide services that marketers can use to make their e-newsletters as effective as possible, and many can be used congruently to close the purchase loop and encourage consumers to buy more daily deals.
Here are six email optimization platforms that daily deal companies can use to improve their email marketing efforts.
Email publishers and e-commerce websites looking to earn more revenue from their email marketing efforts can use AdStack to actually change the content of their emails after they have been sent. AdStack’s LiveOptimizer tool works in real-time to optimize email images and landing pages as a way to improve click and conversion rates. AdStack works with publishers like Bloomspot, Martini Media, and GamerNook, and offers pricing plans that range from free to $99 per month.
Sailthru is a platform that publishers and e-commerce companies can use deliver tailored messages to their loyal customers. By analyzing consumer behavior and generating data based on those results, Sailthru helps publishers create behaviorally targeted messages that their customers will actually want to read. Sailthru works with a number of daily deal publishers, including Thrillist, Group Commerce, and Tippr. The company charges clients based on volume, along with a flat monthly fee for accessing the platform.
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