StrongMail – 9 Ways to Grow a Responsive Email Marketing Database
I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due to unsubscribes, spam complaints, and undeliverable email addresses. Fortunately, there are some fairly straightforward tactics you can employ to overcome these obstacles.
To that end, here are nine things you can start doing today to meet your growth objectives.
1. Use your website. Make email collection a priority by including prominent sign-up opportunities throughout your website. Remember that most visitors are on your site to browse and learn more about your company and products. No one should leave your site without leaving behind their email address.
2. Capture email in the real world. If you have retail stores, your in-store staff should be trained to collect email address – in a friendly, non-creepy way, of course! Most retailers see higher lifetime value for customers who buy offline and online. So incentivize appropriately and capture the email address at the retail point of sale. This same principle carries to trade shows and other events. Remember, if you’re asking for somebody to handwrite their email address, have them complete it twice!
3. Capture email in the call center. Don’t forget about your call center. Your customer may call in for customer service or look to complete a transaction via telephone. Train the call center with a short speech about the benefits of having their email address and get them to capture it right there on the spot.
4. Refer-a-friend. Do you have a referral program? If not, this is a must-have. Referral programs not only grow your email marketing database, but also lead to immediate revenue and customer acquisition. Acquiring new subscribers through the social networks of your best customers is one of the best ways to build your list with quality individuals.
Want to check out the who’s who and what’s what of email marketing?
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