Wednesday, May 23rd, 2012

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StyleCampaign: Hotmail mobile displays HTML title in preview

Hotmail mobile displays HTML title in preview

Source: StyleCampaign

by Justin Khoo

This is a guest post by Justin Khoo, founder of Advenix, a San Jose based firm that created the VisualSubject customized email preview.

A few days ago I was using my iPhone to check mail on Hotmail, when I noticed something peculiar in the text preview area.

[ Hotmail’s text preview area also referred to as “auto-preview” or “snippet” is a space below the subject line that displays three lines of text that users can toggle to view a snippet of text within the body of the email. For email newsletters, the displayed text is normally the preheader - you know, the tiny line of text above the logo that encourages the recipient to add the newsletter to their address book ]

I had selected an email from Barnes & Noble and instead of seeing the preheader text in the first line of the text preview, I saw “3 Great Sales, 100s of Marquee Titles…” followed by the preheader “To ensure you receive your Barnes & Noble emails please add…”.

{View B&N email}

Hotmail Mobile

I was curious. Where did this other text come from? Looking at the email, I saw that the “3 Great Sales” headline was boldly printed in the main graphic in the body, but it did not make sense to me that Hotmail was able to interpret that this was somehow important to the email.

Read the full post!

Other post by this Author

Comments

5 Responses to “StyleCampaign: Hotmail mobile displays HTML title in preview”
  1. Easily, the article is actually topic on HTML I mean( html tools ) related issue. CommentLuv plugin also a best tool for wordpress.

    I want to thank the blogger very much not only for this post but also for his all previous efforts. :)
    Thanks guys.

  2. Jenifer says:

    Did you know that the Basic HTML Color set is a combination of 216 color? You can find a tabulated view of the basic HTML color on the internet. It can be handy when you need to quickly choose a standard HTML color for your site or any other project.

  3. Sonia says:

    You may validate your HTML document using a strict validator for validation and You can also perform automatic-repairs to keep your site error-free using this service! You may feed in a HTML text or a Link (from which the html content will be read automatically) – that will be validated against a strict parser.

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